Our Story
Clothing, accessories and gifts for Whatever Your Day Brings® 🛍️
The Pretty Pink Rooster® is a female-owned, Bernardsville neighborhood boutique offering gifts, accessories and clothing featuring a hand-curated selection of looks from on-trend to classic and glam for Whatever Your Day Brings™
The passion project of owner Alexandra Daras, Pretty Pink Rooster™ opened as an online retail shop in 2014. Today, the boutique emulates an approachable and elegant shopping atmosphere carrying an impressive inventory of items from designers including Vineyard Vines, Bed Head Pajamas, PJ Salvage, and Liverpool Jeans, ranging from sizes 0-14.
When shopping at The Pretty Pink Rooster®, you will always feel like you’re with family. Alexandra’s mother, Mary Beth, came on board in September 2018 as the Director of Sales. Alexandra’s sister Monica joined the team a year later; handling the store’s operations, while also crushing her role as Director of Fun (if you know, you know). Alexandra’s sense of hospitality and creative fashion eye are part of what makes The Pretty Pink Rooster® unique.
Alexandra curates all of the looks in the store and spotlights them daily on social media, enabling you to tap to shop most looks online. PPR’s online community has grown immensely since 2014, and tunes in each day for Alexandra’s stunning yet convenient styling solutions.
The boutique's jewelry assortment includes the customer-favorite, Little Words Project and the dazzling Pretty Pink Rooster® original designs. Alexandra also stocks an assortment of Voluspa Candles, Lalicious body products and a fun mix of 'mantra-inspired' accessories that make meaningful gifts.
In addition to being the neighborhood favorite one-stop shop, The Pretty Pink Rooster® continues to support meaningful causes that have local impact. The boutique hosts an annual holiday toy drive, collected PPE donations at the start of the pandemic for local hospitals, and donated accessories to breast cancer survivors in the area. The Pretty Pink Rooster® is truly here for you for Whatever Your Day Brings™.
#ShopLocal #BernardsvilleNJ #ShopSmall #PrettyPinkRooster🐓 #whateveryourdaybrings
